ABOUT SNIFF MARKETING

I am often asked “why scented advertising”?

In 2007 I designed and produced Australia's first range scented greeting cards.  I sourced the best smelling paper the world had to offer, so that when you scratch the surface of the card you receive a  premium scent experience.

The response has been wonderful.  They are now stocked in over 40 stores.

The sensory advantage of smell adds a powerful emotional experience, which in turn leaves the consumer with a memorable feeling of happiness & well being.

While out & about selling my cards, I realised that there was a great opportunity to diversify the concept into corporate Australia. Businesses are searching for innovative ways to market their products and enhance their competitive edge. Of all our senses smell has the most direct pathway to our emotions and memoires. People will remember smells over sights and sounds.

My cards use a scent printing technology never seen in Australia, which applies scent to the entire surface of the printed piece. Most scent printer’s only spot print a tiny patch of scent on the item, which gives an inferior scent experience that wears out quickly.

Sniff’s new approach of coating the entire surface, guarantees the paper will have real impact that lasts and smells wonderfully strong.

In my opinion if you are going to scent paper you want it to smell exceptional.

Georgia Goudy
Director
Sniff Pty Ltd